aerial view of city blanketed in smog and pollution


Published January 30, 2023

Nowadays, the majority of the world’s population lives in a polluted environment. Pollution is one of the external, environmental factors that impacts an individual’s exposome during their lifetime. The World Health Organization has even raised the alarm, stating that pollution is currently one of the greatest environmental risks for health. 

The skin, which is the first organ in the human body to come into direct contact with the outside world, is particularly affected by this high level of pollution. In a polluted environment, oxidative stress increases in our cells, and that accelerates the signs of skin aging such as wrinkles, loss of radiance, and dehydration.

Here are some essential steps you can take to combat these effects:

1. Exfoliating, to scrub off outer layers of skin and reveal completely new skin.  
2. Cleansing, to remove particles that have settled on the skin during the day.
3. Shielding, to create a shield effect with anti-pollution and anti-sticking technology. 
4. Moisturizing, to help rebuild the skin barrier. 

With our AGE-PURIFY collection in your skincare arsenal, you’ll be armed to protect yourself from everyday pollutants.